Privacy Policy

Last Updated: 1st January 2026

Introduction

This Privacy Policy explains how sormelvadi.top AS ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website sormelvadi.top or use our fitness trainer client management platform services. We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller for your personal information is:

• Company: sormelvadi.top AS
• Registration Number: CVR64825947
• VAT Number: DK64823475
• Address: Istedgade 107, 8011 Aarhus, Denmark
• Email: [email protected]
• Phone: +45 32987803

Data Collection

We collect various types of personal data when you interact with our services. The data we collect includes information you provide directly to us, information collected automatically through your use of our services, and information from third-party sources when permitted by law. This data collection enables us to provide, improve, and personalise our fitness trainer client management platform.

Information You Provide

• Contact details (name, email address, phone number)
• Business information (company name, fitness qualifications, specialisations)
• Account credentials and profile information
• Payment and billing information
• Communications with our support team
• Survey responses and feedback

Information Collected Automatically

• IP address and device information
• Browser type and version
• Usage data and platform analytics
• Cookie and tracking technology data
• Log files and technical diagnostics

How We Use Your Information

We use your personal data for specific, legitimate business purposes in accordance with data protection laws. How we use your information depends on the services you use and your relationship with us. Our primary use of your data is to provide and improve our fitness trainer client management platform services.

Service Provision

• Creating and managing your account
• Providing access to our platform features
• Processing payments and managing subscriptions
• Delivering customer support and technical assistance
• Communicating about your account and services

Business Operations

• Analysing platform usage and performance
• Improving our services and developing new features
• Conducting research and analytics
• Ensuring platform security and preventing fraud
• Complying with legal obligations

Marketing and Communications

• Sending service updates and important notices
• Providing marketing communications (with consent)
• Conducting customer satisfaction surveys
• Personalising your experience on our platform

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our services
• Legitimate Interests: Platform improvement, security, and business operations
• Consent: Marketing communications and optional features
• Legal Obligation: Compliance with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner or by visiting our cookie policy page for detailed information.

Data Sharing and Third Parties

We do not sell your personal information to third parties. We may share your data with trusted service providers who assist us in operating our platform, conducting business, or serving our users, provided they agree to keep this information confidential.

Service Providers

• Cloud hosting and infrastructure providers
• Payment processing services
• Email and communication platforms
• Analytics and marketing tools
• Customer support systems

Legal Requirements

We may disclose your information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of others.

Data Retention

We retain your personal data for as long as necessary to provide our services and fulfil the purposes outlined in this privacy policy. Data retention periods vary depending on the type of information and the purpose for which it was collected. We regularly review our data holdings and delete information that is no longer needed.

Retention Periods

• Account Data: Retained while your account is active and for up to 7 years after closure for legal compliance
• Transaction Records: Retained for 7 years for accounting and tax purposes
• Marketing Data: Retained until you withdraw consent or for 3 years of inactivity
• Analytics Data: Aggregated and anonymised data may be retained indefinitely

Your Rights

Under GDPR and applicable data protection laws, you have several rights regarding your personal data:

• Right of Access: Request information about the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests or for marketing
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise these rights, please contact us at [email protected] or +45 32987803. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us using the following information:

Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable data protection laws.

Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
Denmark
Website: www.datatilsynet.dk